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Corporate Philosophy

When the company was formed in 1984, ART DESIGN CENTER devised a corporate name, logo, philosophy and beliefs with a future vision in mind.

We continue to ask ourselves what to do through integration with society, while providing fresh services for innovation and creation every day.

This vision was created after the founder was profoundly touched by the words of Peter Drucker (“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”), as well as those contained in Marketing Myopia* (short-sighted marketing) suggested by Theodore Levitt in the Harvard Business Review published in 1960.
As the founder contemplated the company’s identity, he was convinced that only companies that were able to present total design proposals filled with innovation and creation ? rather than just passive design firms ? would be able to survive for eternity.

*Theodore Levitt argued that the focus of business activities should be shifted from manufacturing, which had been dominant in corporate management, to marketing, which aims at the pursuit of customer satisfaction.
For example, railroads in the U.S. were responsible for the decline of their industry. They had problems understanding what the emergence of automobiles and aircraft meant, because they had assumed themselves to be in the railroad business.
If they had defined their industry as the transportation business, they could have had created automobile and aircraft business early on based on their earnings from railroads.
Another example is Hollywood film companies. They were unable to understand what the emergence of TV meant, because they had defined their industry as the movie business.
Imagine what would have happened if they had thought they were in the entertainment business.
In Marketing Myopia published in the Harvard Business Review, Levitt wrote that companies in any declining industry were wrong because “they were product-oriented instead of customer-oriented.”